Shop One-of-a-Kind Stores at the Floor of Discovery at Hudson Yards

As if the Vessel, the Shed and the soon-to-open Observation Deck themselves weren't enough to turn Hudson Yards into a one-of-a-kind destination, you can now also find retail offerings that are entirely unique to the new neighborhood. A number of digital-first brands have unveiled their first ever brick-and-mortar locations on the Floor of Discovery at Hudson Yards, located on the second floor.

Visit to discover the first-ever store from beloved brand's like men's underwear store Mack Weldon and exercise outfitter Rhone. Swimwear designer Heidi Klein has also opened her first permanent U.S. store, as has Italian shoemaker M. Gemi. Experience the latest and greatest technology at b8ta's first standalone store in New York City, or check out highly limited designer fashion collections and avant-garde labels at FRANKIE CoLAB's first permanent flagship store in New York.

Other must-sees include a concept store from L’Oréal and the design showroom at Batch, where the products for sale rotate every two months. When you're hungry, check out the first-ever dine-in Citarella's, or grab a drink at The Drug Store, a new bar concept with all-natural drinks from the same group that created Dirty Lemon.

And of course, no visit to Hudson Yard's second floor is complete without a visit to Snark Park, where you can pose inside of immersive exhibition spaces. Be sure to tag us @related_rentals if you snap a pic; we guarantee it will a day you'll want to remember.